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How to Run Marketing Experiments The Right Way

ConversionXL

For that reason, all hypotheses have an opposite called the null hypothesis. If our hypothesis states that we believe there is some difference between our control and treatment, the null hypothesis states its opposite: There is NO difference. Instead of “innocent until proven guilty,” we assume “Null until proven otherwise.”

Marketing 133
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In Silicon Valley, Founders Fight for Control

online.wsj.com

Andreessen Horowitz is telling entrepreneurs it prefers situations where the founders have controlling stakes, reckoning that theyll be better able to resist outside distraction and focus on making great products. One of its champions includes Jason Goldberg, the co-founder and CEO of online design retailer Fab.com Inc., Stock Quotes.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

The results were similar when he examined data for companies funded from 2000 to 2010, he says. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., And companies that didnt survive might have closed their doors for reasons other than failure, for example, getting acquired or the founders moving on to new projects.