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Transcript of How Reducing Friction Increases Revenue

Duct Tape Marketing

At the University of Minnesota, they ran this great experiment that asked people how long it would take to perform a simple exercise. ” They’ll show you that it’s got four and a half stars from 2000 reviews. It just gave them two short sentences. Exact same text for two groups.

Revenue 58
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

The results were similar when he examined data for companies funded from 2000 to 2010, he says. His findings are based on data from more than 2,000 companies that received venture funding, generally at least $1 million, from 2004 through 2010. He also combed the portfolios of VC firms and talked to people at start-ups, he says. Connecticut.