Both Sides of the Table
AUGUST 28, 2009
My competitors from those days STILL love to talk about how much money we raised in February 2000 (get over it already!). If you don’t address it they’re minds are shaped by competitor PR. Don’t underestimate the impact of good PR on your competitors. I acknowledge it was a mistake. We were hot.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I know because I did this in early 2000. If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing.
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Both Sides of the Table
JUNE 22, 2011
I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute.
Both Sides of the Table
FEBRUARY 17, 2011
When competitors raise money and you don’t the following happens (assuming all else equal on product development, which I know is not always the case): they have a PR advantage both in terms of perceived momentum and also money to spend on it. They get the PR bump. they make it incrementally harder to fund raise.
Both Sides of the Table
JANUARY 16, 2012
I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Our 2000 fund is the single best fund of its vintage. So make sure you have a solid PR strategy. Understanding PR & Crisis Management. How to Work with PR Firms. Our 2008 fund looks spectacular.
Both Sides of the Table
DECEMBER 13, 2010
Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. Avoid the latest fads, trends or PR announcements. Andersen had lost its long-time CEO, George Shaheen, was hemorrhaging staff and wasn’t exactly known as being an Internet pioneer. Most of the Internet startup consulting firms went bankrupt.
Both Sides of the Table
FEBRUARY 25, 2010
We moved into the legal process and final due diligence in January and February of 2000. Our final closure was the first week of March 2000. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. Our final closure was the first week of March 2000.
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