ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” What the big studies have shown. Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

Feld Thoughts

APRIL 21, 2016

“Many Unicorn founders and CEOs have never experienced a difficult fundraising environment — they have only known success. The “Many Unicorn founders …” quote is the first of four emotional biases that Bill calls out. Fred Wilson’s daily post referred to the article in Don’t Kick The Can Down The Road.

Marketing 70

Marketing Down Round Startup IRR 70

Hearpreneur

JANUARY 22, 2017

Corner Piece Productions doesn’t have its own website currently, but here’s the site for West of Her, which picked up five Best Narrative Feature awards over our festival tour this summer, along with rave review from critics across the country, and is set for wide video on demand distribution this year.

Naming 48

Naming Entrepreneur LLC Software Review 48