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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What the big studies have shown. Premium-brand market leaders [.]

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. I am the Founder of Sonjara, Inc – a woman owned small business in Northern Virginia. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. 8 – Term for Rock Climbing.

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