Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” What the big studies have shown. Premium-brand market leaders [.]
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