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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” Even less does it mean high transaction volume or revenue.

Marketing 121
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Groupon Co-Founders to Teach at U of Chicago’s Booth School

Campus Entrepreneurship

When I attended between 1998-2001, there were a few course on entrepreneurship (entrepreneurial finance, entrepreneurial strategy, etc.), Booth has announced a course called Building Interet Strartups: Risk, Reward, and Failure and it is being taught by two of Groupon’s co-founders.

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From email scams to e-commerce wins: How online shopping is helping Nigeria fix its Internet reputation

The Next Web

Monty Munford is the founder of Mob76 , a company that helps companies become investible and prepares them for exit. It has made and wasted billions of dollars in oil revenues and outside Lagos the country is corrupt and doesn’t even run a Postal service for its people. But somehow Lagos works. Slowly overcoming its reputation.

Nigeria 148
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I am the Founder of Sonjara, Inc – a woman owned small business in Northern Virginia. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Thanks to Ethan Warren, Corner Piece Productions ! #7

Naming 48