Remove 2001 Remove Campaign Remove PPC Remove Video
article thumbnail

The Best Books for Marketers (New and Old)

ConversionXL

Published in early 2001, Positioning remains as relevant and actionable now as it was then. You’ll get an inside look into some of the most successful marketing campaigns of all time. This post contains video, click to play]. This post contains video, click to play]. This post contains video, click to play].

PPC 134
article thumbnail

How and When to Use Sex to Sell More

ConversionXL

A study on sex in the movies - that examined more than 900 films released between 2001 and 2005 - concluded that nudity and explicit sex scenes don’t translate to success for major motion pictures. The Wonderbra ‘Hello Boys’ campaign is a great example. Ion Interactive was testing a landing page for a video game.