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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 108
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Ecommerce: How to Survive its Troughs

ReadWriteStart

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. Using these can aid in terms of co-campaigning will push your brand’s awareness.

eCommerce 152
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article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign.

Customer 101
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” What does a thoughtful campaign look like? Premium-brand market leaders [.] We need business to boost the economy.

Marketing 121
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The Best Free Email Marketing Tool for Startups and Small Businesses

Up and Running

A durable, trendsetting presence in the industry since 2001, the Atlanta-based firm sends over a billion emails per day and is the go-to choice for over 14 million organizations and individuals around the world. Building a list and setting up email templates and campaigns takes time. There are metrics to review. Segmentation.

Email 60
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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product.

Developer 366
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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

there’s a great story from Jonah in the video but you have to watch to hear it :)) But it’s undeniable that it has become a digital media powerhouse having raised around $500 million in capital with a valuation reported at $1.7 I asked Jonah about his started position in photos, lists, GIFs and text and where he thought video fit in.

Media 210