2001 Demand Differentiation PR 
Both Sides of the Table
FEBRUARY 17, 2011
For many businesses you should keep your costs low & your capital raises low until you discover whether you are really on to a big idea where there is market demand. I think many entrepreneurs under-estimate the benefit that capital early helps in being able to produce product and differentiate yourself in a nascent marketplace.
Hearpreneur
AUGUST 19, 2015
When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout. In 2001, I came home to find my apartment on fire. 16) Bring Change.
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Both Sides of the Table
JANUARY 16, 2012
I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Well if the “why buy anything” is testing whether you’re even compatible with a VC, the “why buy me” has got to be extreme differentiation. So make sure you have a solid PR strategy.
Up and Running
MAY 6, 2015
John: PR wants some event calendar. That is unlikely, but eventually especially the younger users are going to demand that. Someone actually answering a phone, answering questions because that’s really going to help differentiate you. That’s some 2001 stuff right there. The marketing team wants this video.
Both Sides of the Table
FEBRUARY 12, 2017
Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.
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