Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. Between 2001 to 2008, Jobs reinvented the company three times.
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