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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Sonjara is a transliteration of Sundiata, the first king of Mali. When I actually started my PR firm in 2001, I had the name and the LLC already, so that’s what I went with, and in 2009 we rebranded to simply be The Eisen Agency. We are technology agnostic with our focus on what will accomplish the client’s mission.

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