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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Thanks to Jeremy Knauff, Spartan Media. #2 When brainstorming a name for a new venture, zero in on the promise you want to make to your customers.

Naming 48
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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Premium-brand market leaders [.]

Marketing 121
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24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Initials of a longer name. With a different business model, we wanted a name that didn’t sound like areal estate brokerage.

Naming 108
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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

Thanks to Tom La Vecchia, X Factor Media ! #2 2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. fail has never had better friends than these! We Built This City.

Missouri 102
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. We downsized from 35 people in 2001 and are now a size that allows us to work directly with clients. Our name Reality2 stands for Reality2.0. It has been fun to get to know her again.