ConversionXL
JULY 15, 2020
The differences between how agility manifests in a marketing team vs. a software team can be striking. While software developers prefer more prescriptive methods, like Scrum , marketers borrow heavily from the Kanban framework. There are other differences. Image source ). Image source ). What will I do today?
YoungUpstarts
MARCH 5, 2015
You may have also noticed that agile methodology — which was once thought to be only for software developers — is now being used just about everywhere, from construction to marketing, human resources, manufacturing, and even wedding planning. Why it Can Work Outside of Software Development.
Feld Thoughts
MAY 28, 2015
I remember my friend Ryan Martens sitting down with me and Chris Wand around 2001 and walking us through his idea for changing the how he approached managing the software development process. For example, from a post in 2008 about Rally’s $16.85m financing , I riffed on the origins of the company.
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