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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat.

Marketing 109
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This Week in VC: Michael Montgomery (President, Montgomery & Co.)

Both Sides of the Table

He said that there remains a very healthy market for “data oriented&# software companies because the world is moving more toward measurability and software companies with differentiated IP often get a premium in the market. Founded in 2002 and expanded after founders graduated from CMU in 2006. Acquired by Amazon for $110m.

IPO 242
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. might have been a lot less differentiated. AOL was closed, the Internet was open.