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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. If you spam the non-buyers with sales CTAs, you’ll only annoy them. But what if your true mission is to “reduce the amount of boring content on the internet”? With enough resources, products can always be copied.

Marketing 109
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From email scams to e-commerce wins: How online shopping is helping Nigeria fix its Internet reputation

The Next Web

In 2003, he was the founder of Nigeria’s first online-realtime Point of Sale (POS) electronic payment system and in 2004 created West Africa’s first locally issued and processed online-realtime international payment card: Ecobank MasterCard. “We Here come the drones. The company now has more than 17 million users.

Nigeria 148
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After Your First Big Success, What’s Next?

Feld Thoughts

I was making plenty of money consulting and, while I was investing much of the money I made from the sale into new companies as an angel investor, the idea of living in Homer was attractive. When Amy and I talked about “what’s next” when I was 29.5

Alaska 166
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This Week in VC: Michael Montgomery (President, Montgomery & Co.)

Both Sides of the Table

Michael’s view (full details in the video) is that right now there often aren’t multiple buyers for consumer Internet companies and prices often aren’t what people hope for going into the process. Founded in 2002 and expanded after founders graduated from CMU in 2006. 1 party = low price. Total raised: $1.3mm.

IPO 242
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Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

Gust

This is nothing new; long favored by family-controlled media empires such as Rupert Murdoch’s News Corporation , among Internet firms alone, Google took a dual-class approach when going public in 2004.

IPO 159
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Had I known it was going to take the internet by storm I probably would have been a bit more careful with my word choice (especially referring to.NET as a language, doh!). Happy Look Like an Idiot on the Internet Day. If your desire was to make yourself look like an ignorant internet troll … I believe you have succeeded.

Java 107
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken. And skyrocketing sales for the new chicken sandwich BK was hawking. What can a small business learn? Yes we can!

Viral 107