Remove 2002 Remove Advertising Remove Green Remove PR
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What the big studies have shown. Premium-brand market leaders [.]

Marketing 121
article thumbnail

35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Thanks to Siobhan Green, Sonjara, Inc ! #8 Thanks to Ethan Warren, Corner Piece Productions ! #7 Image Credit: Bryan Miles.

Naming 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Thanks to Rebecca Oatley, Cherish PR ! #6- When I started the business in 2002 we mainly sold portable air cooling and heating products. 18- Translating common PR-related word. So I played around with translating common PR-related word into other languages. But I’m happy to say that Zumado PR is going strong.

Naming 88
article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

This is why I loathe interviews – way too many idiots advertising for programmers out there. This is after Microsoft spent millions and millions advertising their “victory” in all those “Highly Reliable Times” ads in the trade rags. March 26, 2011 at 8:53 pm. Kind of like the KIN, and now WP7.

Java 107