2002 Advertising Guerilla Naming 
YoungUpstarts
OCTOBER 16, 2017
Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Undercover marketing.
crowdSPRING Blog
SEPTEMBER 13, 2010
OK Go is an indy rock band formed in 2002, with three albums released since their inception. How a small business used a guerilla tactic to build buzz and drive traffic. How better to promote a company with the name “Grasshopper&# than by asking their customers to literally eat the business? Patience, Grasshopper.
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