Remove 2002 Remove Advertising Remove Naming Remove PR
article thumbnail

35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I then ran a crowdsourced contest on crowdSpring to come up with ideas for the name. CrownTV is a spinoff of that name.

Naming 48
article thumbnail

24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 2- A name to push back against antiquated industry practices. 3- Used my name as part of it. Thanks to Nicole T. Photo Credit: Tony Palazzo.

Naming 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Unique name addressing what we’re doing. Lately other data storage startups were choosing names ending in.io

Naming 89
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” What the big studies have shown. companies covering the period 1982–99, which included a recession during 1990–91. Image source ).

Marketing 121
article thumbnail

The Long And Short Of Rebranding Your Business

YoungUpstarts

In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR. HP Merger With Compaq.

Merger 124
article thumbnail

Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Naming a Business. Advertising. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up. Kyle retained the right to name the third board member. Email Address: ); ADVERTISEMENT. FROM OUR PARTNERS. ); ); ); ADVERTISEMENT. Learn how from the experts at PR Newswire.

Arizona 40
article thumbnail

5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

OK Go is an indy rock band formed in 2002, with three albums released since their inception. The viral awareness and PR that this mania built for the two brands was unprecedented and incalculable. How better to promote a company with the name “Grasshopper&# than by asking their customers to literally eat the business?

Viral 107