Remove 2002 Remove Agile Remove Cost Remove Product Development
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Lessons Learned: Inc Magazine on Minimum Viable Product (and a.

Startup Lessons Learned

"We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002. Development time is typically no more than two to three weeks, and it generally takes just a few orders to cover development costs. Read the rest.

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How to Build Robust User Personas in Under a Month

ConversionXL

The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams. To use the agile terminology, design teams wanted to get a ‘shared understanding’ of their users and they were suspicious of any attempt to set requirements in concrete.”.

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How to Build Robust User Personas in Under a Month

ConversionXL

One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.

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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

When Iridium was first conceived inside Motorola in 1987, worldwide cell phone coverage was sparse, calls were unreliable and per minute costs were expensive. Cell phone handsets were the size of a lunch box and cost thousand of dollars. Customer Development, Business Model Design and Agile Development could have changed the outcome.