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How to Build Robust User Personas in Under a Month

ConversionXL

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., The first, according to Dr. David Travis at UserFocus , was agile development : Dr. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design.

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How to Build Robust User Personas in Under a Month

ConversionXL

One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Twitter about it or post it to a social media site? We changed our model to B2B and adopted Agile around 2002. Having lived through this, I wholeheartedly agree that if we had not had enough runway, adopted an agile/lean approach or had patience from our investors it would have failed miserably. . Expo SF (May.

Lean 60
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

ALT.NET is a large sector of the.NET community that isn’t satisfied with the status quo and wants to find the best, most agile way to do things. This is about the mental agility, inquisitiveness and determination of a coder. We wrote all of our software in VB6 and then ported it to.NET in 2001/2002. Robert Stanton.

Java 107