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How to Build Robust User Personas in Under a Month

ConversionXL

Customer personas are often talked about in marketing and product design, but they’re almost never done well. This post contains video, click to play]. The first, according to Dr. David Travis at UserFocus , was agile development : Dr. David Travis: “‘Development’ teams morphed into ‘design’ teams.

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Techstars brings The Lean Startup to Boulder

Startup Lessons Learned

During the same period (1987 – 1990) and I did some work at MIT under Eric von Hippel on “user driven innovation with regard to software development&# which today would probably fall under the heading of “open source software development approaches.&# Weve got slides , video , audio and twitter commentary.

Lean 68
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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

We changed our model to B2B and adopted Agile around 2002. Having lived through this, I wholeheartedly agree that if we had not had enough runway, adopted an agile/lean approach or had patience from our investors it would have failed miserably. Fear is the mind-killer More video "what to do if customers don't like you.

Lean 60
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Lessons Learned: Inc Magazine on Minimum Viable Product (and a.

Startup Lessons Learned

It isnt until a customer actually clicks or calls to place an order that TPGTEXs developers will build the software. "We We do not develop a product until we get a paying customer," says Orit Pennington , who co-founded the six-employee company with her husband in 2002. Read the rest. Read the rest. Expo SF (May. .