Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield
Steve Blank
AUGUST 8, 2016
Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. It was a challenge to convince companies to think past the traditional method of hiring consultants or researchers to test user experience: At first I tried to call business and enterprises. But in the corporate world in 2002, no one was ready for it.
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