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Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield

Steve Blank

Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. It was a challenge to convince companies to think past the traditional method of hiring consultants or researchers to test user experience: At first I tried to call business and enterprises. But in the corporate world in 2002, no one was ready for it.

Cofounder 149
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Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield

Steve Blank

Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. It was a challenge to convince companies to think past the traditional method of hiring consultants or researchers to test user experience: At first I tried to call business and enterprises. But in the corporate world in 2002, no one was ready for it.

Cofounder 120
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Hacking For Defense In Silicon Valley

Steve Blank

In a major break from the past, where the military designed all its own weapons, 10,000 scientists and engineers from academia worked in civilian-run weapons labs (most headquartered in universities) in an organization called the Office of Scientific Research and Development (OSRD). In Afghanistan in 2002 U.S. corporations.).

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. We focus on evidence and trajectory across the business model.

Oakland 329
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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

And they rolled all of this up into a set of financial forecasts with a “size of market” forecast from brand name management consulting firms that said they’d have 42 million customers by 2002. A Business Plan Frozen in Time. But Iridium’s business model assumptions were fixed like it was still 1990.