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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. Those with strong business models suddenly stand out when the tide goes out. Have a cushion.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Internet and Online Business. Business Software. Why Arizona Bay started taking stock from its customers instead of cash. Dave Graham Business Venture Capital Private Equity GlobalLogic Inc. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up. Deluxe for Business.

Arizona 40
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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

Is that how Lawson thinks about its customers (I assume some of them are using some sort of SaaS application)? Of course not - the CEO has a much better way to qualify their customers as you will see below. ".traditional 2002, the stock price went from $17.5 Impact of the recession on SaaS Sales&Marketing pr.

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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. I would get a rush helping to come up with the business model, brand concept, brand identity and creative vision around the new product or service.

Naming 48