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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

Image Credit: Siobhan Green. I am the Founder of Sonjara, Inc – a woman owned small business in Northern Virginia. When we started our company in 2002 we decided that Sonjara would make a great name for our company or product; meaningful and unusual, as well as easy to pronounce and spell. Image Credit: Bryan Miles.

Naming 48
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The 10 Greatest Social Entrepreneurs Of All Time

YoungUpstarts

These social entrepreneurs use their know-how and business savvy to make the world a better place, combining a traditional business model with a pressing social mission in ways that have been helping to make big changes in places around the world for decades. Blake Mycoskie. Xavier Helgesen, Chris Fuchs, and Jeff Kurtzman.

Egypt 250