Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” ’ In today’s age of enforced transparency for business, manipulative tactics that deceive the customer simply won’t work.
105 
Let's personalize your content