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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” One example is so-called “ stealth neuromarketing ,” which tries to manipulate consumer behavior without their being aware of its influence, threatening consumer autonomy.

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Hacking For Defense In Silicon Valley

Steve Blank

At the heart of this “offset strategy” was “precision strike,” – building stealth aircraft to deliver precision guided munitions unseen by enemy radar, and designing intelligence and reconnaissance systems that would target for them. In Afghanistan in 2002 U.S. could design and produce. The Gulf Wars.

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. We focus on evidence and trajectory across the business model.

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