No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.
Steve Blank
NOVEMBER 1, 2010
With an out-of-this-world business plan. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. A Business Plan Frozen in Time. This business plan was a static document.
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