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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like?

Marketing 121
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Lean into your strengths, and don’t try to appeal to everyone. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. He was swiftly followed by Richard Branson and Virgin Galactic in 2004.

Marketing 109
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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Just as.NET is both a lock-in and very restricting, and Java violates both “lean cuisine class hierarchy” and “objects if necessary, but not necessarily objects”, the “we’ll just use XML” mantra deserves to die. We wrote all of our software in VB6 and then ported it to.NET in 2001/2002.

Java 107