Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like?
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