Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing just may be a whole lot better at doing it. Conclusion.
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