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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. It’s very fulfilling to be able to see these brands grow and be able to employ all sorts of people and see how their products have a positive impact on their customers.

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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Brand is your strongest asset.

Marketing 109
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008. customers who paid for services often get burned. So at GRP Partners we’re very active now.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
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The Long And Short Of Rebranding Your Business

YoungUpstarts

Firstly, your existing customers must slowly and seamlessly be transitioned to your new business proposition. Secondly, your target customers must begin to identify you by the new values and positioning of your business. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR.

Merger 124
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Why Arizona Bay started taking stock from its customers instead of cash. One of the ways vendors and partners--whose behind-the-scenes assistance often is crucial to a start-ups success--can get a piece of the action is to exchange services for equity. Graham is careful about whom he chooses to partner with. Leadership.

Arizona 40
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35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I sat down with my partner and we brainstormed the name for our business. Instead, my producing partner suggester Corner Piece, Because we’re the piece you need to get everything started. Most law firms simply use the last names of the originating partners as the name of the company. Image Credit: Andrew Greer.

Naming 48