2002 Differentiation Equity Founder 
Both Sides of the Table
FEBRUARY 23, 2015
For some aspiring to be tech entrepreneurs, I often suggest a two-step process, as I argued in this post that “ The First Startup Founder You Need to Invest in Is You.” The narrative of this discussion is something like this: I meet a 35-40-year-old founder with two kids and mortgage. He still has the dream.
ConversionXL
JANUARY 18, 2022
In 2002, Elon Musk created Space X. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. At a startup, this can be as simple as defining why the founder started the company in the first place. Marketing: Which channels are they active on?
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abovethecrowd.com
OCTOBER 17, 2013
The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore.
Both Sides of the Table
JULY 10, 2010
Michael is a very accomplished corporate executive in his own right having run Sega Gameworks and helped IPO EuroDisney as well as having been on the founding team of DreamWorks SKG (where he helped them raise their first $900 million in equity). million from Trinity Ventures, Founder Collective, Highline Ventures, NextNew Ventures.
Spencer Fry
APRIL 17, 2015
While Lynda began offering online classes in 2002, my first taste of online education came from seeing Skillshare grow from it’s founding in 2010 from within the Carbonmade office (shoutout to the Skillshare founder, Mike Karnjanaprakorn). The following Monday, Eli gave us his terms and we agreed to them on the same day.
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