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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What the big studies have shown.

Marketing 121
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. Lean into your strengths, and don’t try to appeal to everyone. For established companies, a rebranding effort could involve discovering elements like the values your customers live by and what your leadership team believes in. With enough resources, products can always be copied. Image source.

Marketing 109
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Leadership & Managing | Tuesdays. LEADERSHIP & MANAGING. Leadership. Leadership and Managing >. In 2002, he stepped gingerly into the work-for-equity arena, with a modest investment in one start-up. But Ive definitely had to lean on Dave. Sign-up for our Leadership and Managing Newsletter. TECHNOLOGY.

Arizona 40
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Cause Marketing on Ice

crowdSPRING Blog

The organization builds awareness through events and outreach – historically their most popular fundraising effort has been their annual Walk to Defeat ALS , which since 2002 has raised almost $200 million in donations. Lean Marketing tips: not-for-profit edition. Small Business and Social Marketing: Time for an Audit?

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24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Sagefrog Marketing Group, LLC was founded in 2002 as a two-person enterprise through the merger of two existing entities. Using the Lean Startup methodology, I created a quick landing page but was stuck searching for a unique name for the company. My marketing/PR/design business is named Here Molly Girl. Photo Credit: Leslie H.

Naming 95
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

The truth is that the.NET community, outside of the thought leadership at Microsoft and a few outliers (e.g. I question your leadership as a CEO, not because you don’t have the technical skills, but because you don’t recognize what you don’t know and let someone more qualified talk about such topics.

Java 107