Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences.
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