ConversionXL

FEBRUARY 19, 2020

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” At a tactical level, companies can improve their customer segmentation and personalize marketing and sales experiences.

Software Review 105

Software Review Advertising Stealth Campaign 105

Up and Running

APRIL 4, 2014

When Ford’s public relations manager, C. Gayle Warnock, got wind of the decision, he sent a one-line memo to project head Richard Krafve: “We have just lost 200,000 sales.” A year after New Coke’s release, Coca-Cola’s sales jumped 8 percent over the previous year. By 2002, New Coke was dead.

Sales 126

Sales IPO Texas Advertising 126

Gust

MAY 24, 2012

Dual-class voting structures are receiving a lot of attention these days along with intense publicity related to the Facebook IPO , following in the wake of other recent tech IPOs with a similar structure such as Zynga and LinkedIn.

IPO 159

IPO Equity Common Stock Stock 159

Hearpreneur

MAY 9, 2018

When I started the business in 2002 we mainly sold portable air cooling and heating products. When I left the corporate world in 2011 to start my Public Relations and Communications firm, it was important that my company/brand represent me and my background. 18- Translating common PR-related word. 10- Memorable name.

Naming 88

Naming Entrepreneur Vermont PR 88

blog.expensify.com

APRIL 24, 2012

You use marketing and sales language, when attempting to make technical points. But I admit, I started programming assembly at 11 and then did a lot of C++ before moving on to.NET in 2002. We wrote all of our software in VB6 and then ported it to.NET in 2001/2002. Technical people can smell a fake from a mile away. Arve Systad.

Java 107

Java PHP Software Review Coder 107

crowdSPRING Blog

SEPTEMBER 13, 2010

And skyrocketing sales for the new chicken sandwich BK was hawking. OK Go is an indy rock band formed in 2002, with three albums released since their inception. The result was spectacular: 46 million views in the first week, dozens of stories in industry journals, blogs, and the mass media. What can a small business learn?

Viral 107

Viral Campaign Small Business Guerilla 107