2002 Revenue Sales SEM 
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., If we know what software they use, we know who to partner with for events, webinars , and content, we know which tool-specific courses to teach, and we can even do some sales development campaigns based on software segmentation.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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