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Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting as a marketing channel. The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. Let’s get started. . Image source ).

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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

Basically started as somebody of how do we take photos of cars and the pricing and descriptions of the cars, and put it all in one place, but then syndicate it. How do we get it out to market, and we read a book, and I remember it was called, it was about traction channels, and there was like 18 different traction channels.

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Behind Every Great Product

SVPG

Sales was nervous that this idea of a self-service advertising platform would diminish the value of what the sales team was trying to sell. Some were just plain uncomfortable with advertising. Rather than a large reseller channel, Adobe would now have a direct relationship with their customers.

Product 60
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Google VP: Here's How to Get Bought By Us

mashable.com

But there’s also the satellite-mapping company Keyhole, which in 2003 became the seed that sprouted Google Maps. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. 10 Stellar Space-Themed Accessories For Your Office.