Duct Tape Marketing

JUNE 16, 2011

2) Video testimonials Capturing your best client’s success story on video is a great way to create compelling content and provide 3rd party proof that your business does produce as promised. My experience is that most businesses have at least a few of those evangelist type customers just looking for ways to sing their praises.

Customer 64

Customer Video Social Media Software Review 64

Duct Tape Marketing

JUNE 14, 2011

Use traditional broadcast and print advertising to drive prospects to a series of free online videos that educate, entertain and inform – oh, and build know, like and trust. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. All rights reserved.

Small Business 66

Small Business Lead Generation Social Media Advertising 66

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 61

Small Business PPC Social Media Public Relations 61

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing 68

Marketing RSS Social Media Lead Generation 68

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

Marketing 64

Marketing Valuation Differentiation Lead Generation 64

Duct Tape Marketing

MAY 27, 2011

Mobile intensifies the importance of inbound marketing (being found) and couples it with the need for ease of discovery (just the facts mam) I still get pushback from some small business marketers that can’t seem to get past the idea of spam text messages for lead generation as the sum game of mobile. All rights reserved.

Small Business 57

Small Business RSS Marketing Mobile 57