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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Curved lines are visibly flexible and can communicate agility and reactivity. This means that horizontal is the most restful and stable line position. They are more casual and playful than vertical or horizontal lines because they resist being pigeonholed in either resting position. Smooth lines are clean, calming and restful.

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