crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. A simple but effective way to do this is to ask yourself, “would [persona name] do [action]?”.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

MAY 22, 2017

His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. It was 2003. SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. Et voilà: the first CRM.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Lessons Learned

JANUARY 4, 2009

Imagine you want to store data about customers, each of whom has "last name" field in your database. The problem should be familiar to anyone who plays Scrabble: not all letter are equally likely to be used as the first letter of someones name. Give each entity a name. For example, consider this simple scheme.

San Francisco 151

San Francisco Architecture Startup Database 151

Steve Blank

JUNE 22, 2009

The original Hewlett Packard which made test and measurement products was spun-out and renamed Agilent. The remaining company kept the Hewlett Packard name and focussed on computers. Agilent is a $5.8 Technology changes, culture changes, customer needs change, more agile competitors emerge, etc.

Silicon Valley 182

Silicon Valley RSS California Agile 182

Duct Tape Marketing

DECEMBER 17, 2019

And for a while I was working on the vertical of religion. John Jantsch: I actually started my blog in 2003 if we can reminisce, and I was actually using a software, I don’t think it’s around anymore, it was called Publishing Machine. John Jantsch: Yeah, so my Twitter name is duct tape. And so my-.

Social Media 39

Social Media Media Framework Advertising 39