Customer (product) value trumps brand value – M&A data
The Equity Kicker
APRIL 15, 2015
This chart (which I saw on Broadstuff and was originally published in the Harvard Business Review ) is from audited company accounts following mergers and acquisitions: …we looked at the value of brands and customer relationships as revealed by M&A data covering over 6,000 mergers and acquisitions worldwide between 2003 and 2013.
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