Podcast Strategy: A Roadmap for Businesses
ConversionXL
APRIL 7, 2020
Podcasting as a marketing channel. The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Podcasting can drive traffic to a website, which, in turn, can generate leads or sales. podcast directories) pick up and syndicate your podcasts for free via RSS feeds.
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