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How to Get Superior Returns in Venture Capital

David Teten

The importance of reputation is why, for example, Andreessen Horowitz invested early and heavily in their own PR, adding PR guru Margit Wennmachers as a Partner. . VC is one of the very few asset classes where past performance is predictive of future results, so reputation does have a meaningful impact on returns. – Thesis.

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How to Get Superior Returns in Venture Capital

David Teten

The importance of reputation is why, for example, Andreessen Horowitz invested early and heavily in their own PR, adding PR guru Margit Wennmachers as a Partner. . VC is one of the very few asset classes where past performance is predictive of future results, so reputation does have a meaningful impact on returns. – Thesis.

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How Open Should a Startup CEO be with Staff?

Both Sides of the Table

For starters let me use “CEO” as a proxy to include her “inner circle” which might mean co-founders or might just mean senior execs of the business. The Mind of the Founder. The mind of a founder is wired differently than most people. The startup CEO was not the original founder. It was not.

Startup 417
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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.

Marketing 162