Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. Note: There have been some updates since I published th.

Small Business 60

Small Business PPC Social Media Public Relations 60

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing 67

Marketing RSS Social Media Lead Generation 67

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi. All rights reserved.

Small Business 66

Small Business Lead Generation Social Media Advertising 66

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. The key feature these services offer is that the group text becomes a conversation for all and most allow you to go beyond to text and add images (MMS).

SMS 71

SMS Marketing Mobile Social Media 71

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

Marketing 63

Marketing Valuation Differentiation Lead Generation 63

Duct Tape Marketing

MAY 10, 2011

The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. All rights reserved.

Small Business 56

Small Business Marketing Engineer Social Media 56