Hearpreneur

AUGUST 10, 2022

It drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way.

Entrepreneur 124

Entrepreneur Technical Review Non-Compete Software Review 124

ConversionXL

APRIL 23, 2019

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. Create customer personas and write user stories to design your site for real people. Your website should be designed for somebody, not everybody. Content precedes design. Plan for it!

Architecture 114

Architecture Metadata Vertical Design 114

ConversionXL

MARCH 19, 2013

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. Your website should be designed for somebody, not everybody. If you get your metadata right, you’ve already cleared the first hurdle of effective site design. Content precedes design.

Architecture 128

Architecture Metadata Vertical Global 128