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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

That was designed to allow information storage and manage customer contact information. After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. It was 2003.

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Can You Trust Any vc's Under 40?

Steve Blank

The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. For the next four or five years, technology M&A boomed, growing from 50 in 2003 to 450 in 2006. Theme: Digg 3 Column by WP Designer.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. He does think there are opportunities in vertical search. 37:00-40:30).

Vertical 265
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30 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. After starting as a design company, they developed their own product that people loved, and they scaled it so millions of people could use it.

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Website Information Architecture: How to Optimize for UX

ConversionXL

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. Create customer personas and write user stories to design your site for real people. Your website should be designed for somebody, not everybody. Content precedes design. Plan for it!

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Chapter 4: Brand Identity Design: the Building Blocks of Your Brand Identity. Chapter 5: Designing Your Brand Identity. Put another way: a designer’s job isn’t to design a brand. Designers design the brand identity (explained in Chapter 5 ). Chapter 2: Creating Your Brand Strategy. style guide.

Marketing 162
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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. Your website should be designed for somebody, not everybody. If you get your metadata right, you’ve already cleared the first hurdle of effective site design. Content precedes design.