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Smooth-Stone Changes Name to Calxeda; Adds Hires

Austin Startup

Calxeda is on track with its business and ARM-based product development plans, moving toward providing first samples of its industry-changing technologies in 2011. This is within our reach with technologies we are developing at Calxeda. Baughman is Calxeda’s new Vice President of Business Development and Sales.

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From Nothing To Something. How To Get There.

techcrunch.com

Like I said, forget everything else and just get your product out the door. Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. How do you know which designer/developer to choose? analyst (sit on butt and react to red light green light alerts all day).

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Are You Making The Single Worst Brand-Building Mistake A Company Can Make? 

YoungUpstarts

And it’s not just product developers who risk a lack of empathy. PEMCO developed a bus ad campaign that featured humorous Pacific Northwest images that sparked Seattleites’ sense of community, pride, and kinship. It’s not easy. Smart, experienced, highly trained marketers have fallen prey to the empathy gap.

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