The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte
Both Sides of the Table
MARCH 1, 2011
The founders of Quigo ( an enterprise search company based in Israel that was competing directly with AdSense ) tracked Mike down while doing a CEO search. To differentiate themselves in the marketplace, Quigo made the pivotal move of going to publishers and saying explicitly “you’re working with Adsense. We can do better.
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