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Lean Business: Lessons from A-Rod

crowdSPRING Blog

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand.

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. They lean hard on their brand story of a dedicated family-run business and their heart-warming origins helping the real-life Charlotte become healthy enough to live like a normal kid. Cannabis has quite a reputation in this country.

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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Ever since President Nixon declared a war on drugs in 1971, cannabis has gotten some pretty bad PR. They lean hard on their brand story of a dedicated family-run business and their heart-warming origins helping the real-life Charlotte become healthy enough to live like a normal kid. Cannabis has quite a reputation in this country.

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Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. carry on reading.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

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Strategy Roundtable: Professional Investors Do Not Invest In $20 Million Markets

www.readwriteweb.com

Through SEO and mommy blog PR, Lee can tap into this market. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. There are 110,000 monthly search queries looking for "stretch mark(s) removal." This is her core market. Now is not the time to expand.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

In 2003 I selected and filed on the name All My Best for my copyediting business, a sole proprietorship, in order to hold myself to a higher standard and to imply a promise of high quality to my prospective clients. Eventually we landed on Red Shoes PR. Thanks to Lisa Cruz, Red Shoes PR. 8 – A Higher Standard.

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